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July 28, 2010 / nicotvandenberg

iPhone 4 Bringing Heat to the Table

iPhone4 + Color Correction = Shocking Results

Like many folks I’m sure we were all skeptical about the new iPhone4 shooting HD video. Many new phones and small “handycam” consumer camcorders have been advertising there camera’s as HD quality. Which is true they will put out an HD resolution of 1920×1080 or 1280×720, but that doesn’t just mean that you will have stunning results with a perfectly clear image. It has everything to do with the camera’s pixel count.

So with that being said, there has been a flurry of videos being uploaded and published to web from the iPhone4, but I really wanted to find someone who would take it to the next level and really test this videophone medium in a “real” environment. A friend and colleague of mine Carl Sturgess, turned me on to this music video, Directed, Shot and Color Corrected by  Marty Martin. Simple camera work and concept the music video is all shot with the iPhone4 and really sets the bar high with what you can really do with this technology. Take a look below to see for yourself!


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